A friend shared today that McDonald’s intends to “allure a new generation of teens and 20-somethings currently obsessed with Chipotle burritos and salad bowls with the company’s affordable coffee, new lower-calorie menu, and convenience check-out changes.” And I found myself wondering… they still don’t get it.
Yet convenience sells. People love easy. And comfortable. Can you imagine trying to sell something that inconvenienced people? Even if the benefits of that inconvenience were guaranteed? Why do you think the majority of people don’t follow through with their exercise program? It’s inconvenient.
What effect will all this efficiency, speed, ease, comfort and convenience have on us as a collective people over the long-term? How will it affect our ability to deal with real…
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